LYRICAL GRM

Guest Relationship Manager (GRM) – Make your management system more efficient. GRM coordinates your entire team throughout the entire lifecycle of their booking. From recording initial guest inquires in the back office to making sure your service staff knows the details of every event in progress, the Lyrical GRM is a communication tool your whole team will thank you for.

Guest Relationship Manager with Marketing Manager (GRM2) – Sync your management system and marketing automation with GRM2. From reservations to party feedback, GRM2 is a full-circle solution.

Our API will take reservations directly on your site while alerting you to call the guest via the GRM. Once the details are finalized, GRM2 will send a confirmation email, a reminder email the day before the gathering and a customized thank you email the day after.

Grow your email list through GRM2’s MailChimp integration. Whether it’s an email inquiry or an email received upon check-in, addresses can be collected and stored for future marketing efforts.